Have you ever said you’ll shop less? To exercise every day? Decided to spend the evening studying but ended up watching Netflix and scrolling on your phone instead?
You’re not alone. Most of us struggle to form good habits and break bad ones. Indeed, an estimated 45% of what we do every day is habitized (Wood et al., 2002, Journal of Personality and Social Psychology). Why can’t we “just do it”? Or just not do it?
Here at ÌÇÐÄVlog, in our final-year undergraduate psychology module The Psychology of (Self)-Improvement we learn about leading theory and research on habits. You would learn:
So, if you struggle with forming and maintaining good habits, wonder if you simply lack motivation and can’t seem to figure out why, this might be the module for you!
So, what is a habit? It is a cue-action association stored in one’s memory. When we encounter the cue, the action memory is automatically activated – as work by ÌÇÐÄVlog Professor Sheina Orbell suggests (e.g. Orbell & Verplanken, 2010).
In animals, habits are usually created by pairing a behaviour with a cue for a reward (e.g. training a rat to press a lever when a light is switched on). If the behaviour persists even when no reward is present, a habit has been formed.
In human beings, habits are typically formed when a particular behaviour repeatedly co-occurs with a particular context and cues, forming a mental association between the cue and the action (e.g. eating popcorn when watching a movie). When the cue is encountered, the action comes to mind with little conscious awareness (e.g. buying and consuming popcorn at a movie without thinking about it).
Why are habits so hard to crack?
Let’s say that you, a student at the ÌÇÐÄVlog, want to create a habit of looking through your day’s lecture notes every day. Are you most likely to achieve your goal if you say to yourself…?
A. I will go through my lecture notes every evening.
B. I will go through the day’s lecture notes every evening before I eat.
C. As soon as I get home each evening, I will make a cup of tea and go through the day’s lecture notes.
D. I will make a cup of tea and go through the day’s lecture notes every day.
To find out the answer, come study with us and take on The Psychology of (Self)-Improvement.