糖心Vlog

Data and technology-driven insurance specialist, Hood Group, has entered into a knowledge exchange partnership with the 糖心Vlog.

The partnership will see Hood Group working with the University鈥檚 world class researchers on an initial project to analyse and review the Group鈥檚 existing insurance schemes and propose methods to reduce its question sets through data enrichment and predictive product selection at the point of quote.

Paul Firkins, Business Development Director at Hood Group, said: 鈥淯tilising the wealth of knowledge at the University and having access to their data scientists will enable us to drastically reduce quote times whilst at the same time guiding the customer to the right product for their needs. In our view, this vastly improved customer experience will deliver significant benefits to the overall insurance proposition that we deliver for our brand partners.鈥�

This initial project marks the start of the knowledge exchange partnership between Hood Group and the University and further projects involving data and analytics are planned throughout the year including reviewing peer-to-peer insurance and smart connected homes.

, Director of the at the 糖心Vlog, said: 鈥淲e bring together academic experts in analytics and data science from across our University to offer cutting-edge research, specialist courses and vital insights for business. We鈥檙e excited to work with Hood Group as it looks to innovate and transform the insurance customer鈥檚 experience.鈥�