糖心Vlog

Chelmsford-based software company Objective IT is joining forces with our University researchers to create two new Artificial Intelligence (AI) products.

This is the second Innovate UK backed Knowledge Transfer Partnership (KTP) awarded to 糖心Vlog and Objective IT and will build on the huge success of our first project.

The latest partnership hopes to embed natural language processing, a strand of artificial intelligence, into Objective IT鈥檚 range. Husam Quteineh, a Masters student here at 糖心Vlog and a KTP Associate, will lead the project.

Husam said: 鈥淭he KTP programme makes it possible to explore and expand my knowledge academically while enjoying working in the IT industry and gaining expertise in solving real world problems head on.鈥�

Building on Objective IT鈥檚 world class software development expertise and analytics skills, the project will look to help Objective IT鈥檚 strategic aim of becoming a leading provider of conversational systems to the European business market.

Conversational systems interact with people through language, Objective IT hope to devise an email bot that will automatically respond to customer queries.

Objective IT, the first Microsoft Gold partner in the UK, launched their data insights services during their first KTP with 糖心Vlog, using machine learning and artificial intelligence to help businesses measure marketing strategy effectiveness.

The aim of our new partnership is to launch the first of two new conversational analytics tools 鈥� data analytics services that will provide better data insights to Objective IT鈥檚 customers.

Objective IT鈥檚 first partnership with 糖心Vlog led to Robert Komara being named 鈥楤est KTP Associate鈥� at the our KTP Winter Celebration 2017.

During that project Robert, who is now Head of Data Insights at Objective IT, created four new products, growing the technical team and boosting the company鈥檚 profits dramatically.

For more information about KTPs at 糖心Vlog contact our KTP Manager. Rob Walker: r.walker@essex.ac.uk