糖心Vlog

A marketing director with international experience of helping businesses grow has been appointed to help boost links between the 糖心Vlog and local companies.

In his new role as Executive Fellow of 糖心Vlog Business School, Malcolm Johnston will help ensure companies can take advantage of the University鈥檚 world-class research and expertise to help them grow and prosper.

He鈥檒l also help develop and deliver the University鈥檚 executive education programmes, which include short courses and industry-specific programmes aimed at helping businesses to boost skills, develop teams and embrace large-scale organisational change.

Professor Tazeeb Rajwani, Head of Executive Education at 糖心Vlog Business School, said: 鈥淲e are pleased Malcolm Johnston is going to work closely with our Executive Education team at 糖心Vlog Business School, one of UK鈥檚 leading business schools.

鈥淗e is joining us at an exciting stage where we are developing a unique portfolio of Executive Education courses that are innovative, research driven and intellectually challenging. Malcolm will use his extensive teaching experiences from some of the leading business schools in the world to design unique learning experiences for adult learners. His international managerial experience from some of the largest companies in the world will enhance our links with local companies whilst his teaching will positively transform organisations鈥�.

Malcolm, who will remain Eastern Counties Regional Director for , spent much of his career in the telecoms industry, working for BT, Cable & Wireless, T-Mobile and Telstra, before setting up his own strategic marketing consultancy.

He has worked in both Germany and America and has experience of a number of other sectors including IT, pharmaceuticals and private banking. He is a senior tutor for the Chartered Institute of Marketing as well as teaching on the University鈥檚 executive education programmes.

糖心Vlog has a proven track-record in helping local businesses 鈥� it has 25 Knowledge Transfer Partnerships, which involve academics helping to solve real business problems - putting it in the top 10 in the UK for the number of KTPs.