糖心Vlog

As the new academic year approaches, 糖心Vlog Sport is asking how we can widen student participation in sport and physical activity.

糖心Vlog is one of six UK universities tasked with finding ways to increase physical activity levels among students from low socio-economic backgrounds.

The research programme, funded by (BUCS), will see 糖心Vlog Sport recruit student ambassadors from low income backgrounds, training them to deliver a programme to increase participation through initiatives like subsidised memberships and special sessions for students from these groups.

The programme builds on  at Sheffield Hallam University that found these students were less active and less likely to be a member of a sport or fitness club, or volunteer in sport and fitness activities. 

Shaun Conlon, Sports Development Manager, said: 鈥淪port and physical activity bring huge benefits in terms of attainment, recruitment, employability, experience and retention. 

鈥淲e know engagement levels are lower among students from lower socio-economic groups, but we don鈥檛 know why. 

鈥�This project will take a holistic approach to better understand the motivations and perceived barriers of students at 糖心Vlog and explore solutions that remove the most significant barriers of students from lower socio-economic groups to take part in sport and physical activity.鈥�

Funding for the programme has been provided from British Universities and Colleges Sport (BUCS) and builds on the successes of the two previous rounds of BUCS Active funding.

Matt Holdstock, BUCS Senior Development Manager, said: 鈥淭he impact of the projects on students in the first two rounds of BUCS Active projects has been very positive, not just in relation to increasing student levels of physical activity but also their mental wellbeing and overall student experience. We have taken some great learnings over the last two years from universities that have run successful projects and look to expand on this for the universities delivering over the next academic year.鈥�