The exhibition, which is part of a broader exploring women鈥檚 post-war health experiences, will also allow Dr Payling to explore whether 糖心Vlog women鈥檚 style reflected the 糖心Vlog stereotype.
The exhibition will reveal growing female confidence in the post-war years. Dr Payling explained: 鈥淔rom the 1930s, when Boots developed its No 7 range, make up became more affordable and gradually became something acceptable for respectable women to wear. However in the 1960s, women were still writing into women's magazines asking for subtle make up tips because their husbands did not like them wearing it.
鈥淔rom the 1960s women and young people had more independent and disposable income to spend on make up and ready-to-wear fashions, which meant greater access to these products and power over what they wore and how they expressed themselves.
鈥淭he Women's Liberation Movement in the 1970s may have also influenced how women expressed themselves, either foregoing traditional feminine clothing or wearing lipstick in spite of their husbands' protestations.