Dr Marcia Christina Ferreira
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Email
christina.ferreira@essex.ac.uk -
Location
EBS.3.35, Colchester Campus
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Academic support hours
Wednesdays 4.00鈥�5.00 pm and Thursdays 3.30鈥�5.30 pm. Please follow the link to book your appointment: https://christina.chat/academic-support-hours
Profile
Biography
Marcia Christina Ferreira is a Senior Lecturer in Marketing & Consumer Research at 糖心Vlog Business School. She earned a PhD in Management from Royal Holloway, University of London. Previously, she served as a Senior Lecturer in Marketing and Operations at Brunel Business School and as a Lecturer in Marketing at Liverpool Business School. Before entering academia, she had a lengthy executive career in marketing communications, working with both multinational corporations and local companies in Brazil. Dr. Ferreira鈥檚 diverse background provides unique insights that strengthen the relevance of her academic research, which lies at the intersection of creativity, materiality, and media technologies. She pursues a research agenda that investigates social, material, and digital contexts of consumption, calling into question consumers鈥� roles in shaping contemporary market forms and practices. Her work has been published in leading international journals, handbooks, and book collections, and she has presented at prestigious academic conferences. She is also a founding member of The Scrutinizers, a peer-learning network established by international scholars spanning five continents. The group has published research on the detrimental effects of academic isolation on well-being and professional development among early-career researchers (ECRs) in the field's leading journal. The group currently provides workshops designed to assist ECRs in overcoming challenges related to academic isolation. For additional information, visit www.scrutinizers.org.
Qualifications
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PhD Management Royal Holloway University of London, (2016)
Appointments
糖心Vlog
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Senior Lecture, 糖心Vlog Business School, 糖心Vlog (16/1/2023 - present)
Other academic
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Employability Development Directors (Management and Marketing), 糖心Vlog Business School, 糖心Vlog (1/9/2024 - present)
Research and professional activities
Conferences and presentations
To rest or not to rest? Consumer tensions in the achievement society
2024 ACR Annual Conference, Paris, 27/9/2024
Special Session: Preservation Nation鈥擴sing Social Problems to Challenge and Extend Core Consumer Concepts
Invited presentation, 2023 ACR Annual Conference, Seattle, 27/9/2024
Researcher wellbeing when working with difficult materials and subject area
Invited presentation, University of Sussex PhD Conference, Brighton, United Kingdom, 3/5/2023
ANZMAC Doctoral Colloquium 2021
Invited presentation, Guest Speaker, ANZMAC, 27/11/2021
Teaching and supervision
Current teaching responsibilities
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Critical Marketing Perspectives (BE530)
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Perspectives on Marketing (BE557)
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Strategic Marketing (BE880)
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Professional and Academic Development (Accounting) (BE907)
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Professional and Academic Development (Finance) (BE908)
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Professional and Academic Development (Management and Marketing) (BE909)
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Independent Research Project: Management/Marketing (BE939)
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Introduction to Marketing (BE501)
Publications
Journal articles (7)
Vieira, VA., Dalmoro, M., Aguiar, EC. and Ferreira, MC., (2025). Navigating the Digital Frontier of Marketing: The Intersection of Identity, Consumption, and Market Dynamics in Online Communities. BAR - Brazilian Administration Review. 21 (suppl 1)
Brouard, M., Brunk, KH., Campana, M., Dalmoro, M., Ferreira, MC., Figueiredo, B., Scaraboto, D., Sibai, O., Smith, AN. and Belkhir, M., (2023). . Journal of Public Policy & Marketing. 42 (1), 56-73
Belkhir, M., Brouard, M., Brunk, KH., Dalmoro, M., Ferreira, MC., Figueiredo, B., Huff, AD., Scaraboto, D., Sibai, O. and Smith, AN., (2019). Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers. Academy of Management Learning & Education. 18 (2), 261-285
Sibai, O., Ferreira, M. and Figueiredo, B., (2019). Overworked and isolated: the rising epidemic of loneliness in academia. The Conversation
Ferreira, MC. and Scaraboto, D., (2016). 鈥淢y plastic dreams鈥�: Towards an extended understanding of materiality and the shaping of consumer identities. Journal of Business Research. 69 (1), 191-207
Figueiredo, B., Ourahmoune, N., Rojas, P., Pereira, SJN., Scaraboto, D. and Ferreira, MC., (2014). The Branded and Gendered Brazilian Body: Material and Symbolic Constructions in an Overlooked Context. Research in Consumer Behavior. 16, 259-273
Ferreira, M., Botelho, D. and Almeida, AR., (2008). Consumer Decision Making in a Counterfeit-plentiful Market: An Exploratory Study in the Brazilian Context. Latin American Advances in Consumer Research. 2, 109-115
Books (1)
Hanlon, A. and Tuten, T., (2022). The SAGE Handbook of Digital Marketing. SAGE Publications Ltd. 9781529743791
Book chapters (5)
Figueiredo, B., Ferreira, MC. and Scaraboto, D., (2024). . In: Handbook of Qualitative Research Methods in Marketing. Editors: Belk, RW. and Otnes, CC., . Edward Elgar Press. 422- 435. 9781035302710
Scaraboto, D. and FERREIRA, MC., (2022). . In: The SAGE Handbook of Digital Marketing. Editors: Hanlon, A. and Tuten, TL., . Sage Publications Limited. 83- 99. 9781529743791
FERREIRA, MC. and Scaraboto, D., (2022). . In: The SAGE Handbook of Digital Marketing. Editors: Hanlon, A. and Tuten, TL., . Sage Publications Limited. 159- 177. 9781529743791
Scaraboto, D., Ferreira, MC. and Chung, E., (2016). Materials matter: An exploration of the curatorial practices of consumers as collectors. 219- 243. 978-1-78635-496-9
Scaraboto, D., Ferreira, MC. and Chung, E., (2016). Materials Matter: An Exploration of the Curatorial Practices of Consumers as Collectors. In: Research in Consumer Behavior. Emerald Group Publishing Limited. 217- 243. 9781786354969
Conferences (5)
Ferreira, M., Scaraboto, D., Figueiredo, B., Dallolio, AS. and Brito, EZ., Makeshifting as a Disruptive Social Practice
Scaraboto, D., Figueiredo, B., Smith, A., Brouard, M. and Ferreira, M., Academic Isolation vs. Integration 鈥� How to Become an Active Member of your Research Field
Ferreira, MC., Scaraboto, D., Dallolio, AS., Brito, EZ. and Figueiredo, B., (2023). Disruptive Consumption Practices in Emerging Markets: An Abstract
Sibai, O., Brunk, K., Ferreira, M., Brouard, M., Campana, M., Dalmoro, M., Figueiredo, B., Scaraboto, D., Smith, AN. and Belkhir, M., (2022). Market-centric pathways for racial inclusion: the case of #MyBlackReceipt
Ferreira, MC. and Pereira, B., (2010). It's Fake!? Consumers' Self Creation in a Market with Easy Access to Counterfeit Goods
Other (2)
Ferreira, M., (2023).Let鈥檚 Discuss Academic Isolation and How to Mitigate It
Brouard, M., Smith, AN., Brunk, KH. and Ferreira, M., (2023).Juneteenth and Emancipation Day: How the 鈥楤uy Black鈥� movement is addressing economic inequality. The Conversation,The Conversation
Contact
Academic support hours:
Wednesdays 4.00鈥�5.00 pm and Thursdays 3.30鈥�5.30 pm. Please follow the link to book your appointment: https://christina.chat/academic-support-hours
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