Iman Jana
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Email
ij18343@essex.ac.uk -
Telephone
+44 (0) 1206 874024
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Location
EBS.3.48, Colchester Campus
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Academic support hours
Monday: 2pm - 3pm Tuesday: 3pm - 5pm By appointment only, please email for appointment
Profile
Biography
Iman Jana is a Lecturer in Marketing at 糖心Vlog Business School. Prior to this, he was an Assistant Lecturer and fixed-term teacher at 糖心Vlog Business School. He recently completed his Ph.D. in Marketing from the 糖心Vlog. He holds an MBA in International Business. He is an Associate fellow of the Higher Education Academy (AFHEA). His research interests lie within the domain of consumer behaviour. Specifically, his research interests include Consumer resistance to innovation and Customer Engagement. He also has 3 years of corporate work experience in a CSR-Implementation Agency in India where he was involved in executing and managing research and survey projects.
Qualifications
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PhD 糖心Vlog,
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MBA Amity University,
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BTech The NorthCap University,
Research and professional activities
Research interests
Consumer behaviour
Context: Smart product/services, digital technologies
Consumer resistance to innovation
Customer engagement
International Marketing
Teaching and supervision
Current teaching responsibilities
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Introduction to Marketing (BE501)
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Marketing Management (BE511)
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Digital and Data-Driven Marketing (BE888)
Publications
Conferences (3)
Jana, I., Liu, H. and Malhotra, N., (2022).
Jana, I., Malhotra, N. and Liu, H., (2022).
Jana, I., Malhotra, N. and Liu, H., (2022).
Thesis dissertation (1)
Jana, I., (2022).
Contact
Academic support hours:
Monday: 2pm - 3pm Tuesday: 3pm - 5pm By appointment only, please email for appointment
