Dr Abhisek Kuanr
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Email
abhisek.kuanr@essex.ac.uk -
Telephone
+44 (0) 1206 874300
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Location
EBS.3.48, Colchester Campus
Profile
Biography
Dr Abhisek Kuanr is a Lecturer (Assistant Professor) in Marketing at 糖心Vlog Business School. He obtained his PhD from Xavier School of Management (XLRI), India. He also has a Master鈥檚 in Business Administration from Xavier Institute of Management, India, and a First-Class bachelor鈥檚 in engineering degree, from the National Institute of Science & Technology, India. He was the recipient of the coveted Fulbright-Nehru fellowship for the years 2014-15. Before joining EBS, he worked as an Assistant Professor, Marketing at the Jindal Global Business School, India. He also has more than 15 years of Industry experience working as a sales and marketing professional, before moving to academia. His research interests have revolved around the broad area of anti-consumption. His work thereby includes the pursuit of determinants of anti-consumption behaviours, drawn from a diverse set of psychology, sociology, and marketing theories. His work has been published in leading journals such as Psychology & Marketing, Journal of Consumer Behaviour, and International Journal of Information Management Data Insights. He also serves as an ad-hoc reviewer for journals such as the journal of consumer behaviour, and leisure sciences.
Qualifications
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PhD Consumer Behaviour Xavier School of Management, (2020)
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MBA Marketing Xavier Institute of Management (XIMB), (2007)
Appointments
糖心Vlog
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Lecturer , Management and Marketing, 糖心Vlog Business School, 糖心Vlog (16/8/2021 - present)
Research and professional activities
Research interests
Consumer Behaviour, Anti-consumption, Influencer Marketing, Body Image, AI & Chatbots, Wearables and the Internet of Things (IoT)
Teaching and supervision
Current teaching responsibilities
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Digital Marketing (BE559)
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The Director's Workshops (BE860)
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Strategic Marketing (BE880)
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Digital and Data-Driven Marketing (BE888)
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Professional and Academic Development (Management and Marketing) (BE909)
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MBA Project (BE850)
Publications
Journal articles (10)
Kuanr, A., Lyngdoh, T., Guda, S. and Pradhan, D., (2025). . IIM Kozhikode Society & Management Review. 14 (1), 35-47
Jain, A., Pradhan, D., Kuanr, A. and Singh, S., (2025). . Psychology and Marketing. 42 (2), 514-538
Roy Bhattacharjee, D., Pradhan, D., Kuanr, A. and Malhotra, N., (2024). . Journal of Advertising. 54 (1), 79-98
Pradhan, D., Kuanr, A., Anupurba Pahi, S. and Akram, MS., (2023). . Psychology and Marketing. 40 (1), 27-47
Moharana, TR., Roy Bhattacharjee, D., Pradhan, D. and Kuanr, A., (2023). . Psychology and Marketing. 40 (6), 1211-1236
Roy Bhattacharjee, D., Kuanr, A., Malhotra, N., Pradhan, D. and Moharana, TR., (2023). . International Marketing Review. 40 (6), 1480-1508
Kuanr, A., Pradhan, D., Lyngdoh, T. and Lee, MSW., (2022). . Psychology and Marketing. 39 (3), 612-633
Kuanr, A., Israel, D., Pradhan, D. and Roy Chaudhuri, H., (2021). . Journal of Consumer Behaviour:. 20 (5), 1051-1064
Arjun, R., Kuanr, A. and Suprabha, KR., (2021). . International Journal of Information Management Data Insights. 1 (2), 100026-100026
Kuanr, A., Pradhan, D. and Chaudhuri, HR., (2020). . Psychology and Marketing. 37 (2), 260-277
Grants and funding
2023
Exploring determinants of Mental Health Resilience in Greenstead
North East 糖心Vlog Clinical Commissioning Group
