糖心Vlog

The challenge

鈥淭he challenge for some heritage organisations is how to attract audiences who think the museum space is not for them,鈥� explained Dr Maples from .

鈥淭hat means a diversity of class, region and race, and targeting adult audiences without children.鈥�

Her multi-faceted project has not just been about attracting more people into museums. As she explained, it鈥檚 also 鈥渁bout decolonising the museum and heritage industry, emphasising the voices of lesser-known characters and events to challenge local, regional, and national heritage narratives.鈥�

Through site-specific heritage performance, she sought to retell complicated and sometimes contradictory historical stories, immersing audiences in an illusion that shapes their memory and attitude towards the past.

What we did

鈥淗eritage performance offers a departure from re-enactments by commissioning artists and research-practitioners to complicate and contextualise the past,鈥� explained Dr Maples.

鈥淭o get audiences to feel like they are walking into history.鈥�

Dr Maples created, performed and evaluated site-specific performances for three distinct projects.

At Paston Footprints she developed three interactive performances, responding to the organisation鈥檚 collection of letters of a powerful Norfolk family, which attracted over 600 people. She is now creating a series of dramatised audio guides for walking tour routes.

At she created two performances and an immersive scavenger hunt, which attracted over 1,100 people, including a large proportion of 18 to 35-year-olds.

Her work successfully gave a voice to Viking women and examined the Victorian construction of Viking history in support of its own empirical expansion.

Her third project, developed for the Being Human Festival in collaboration with from Brunel University, was , which challenged amnesia around British involvement in the slave trade. Performed at the gravesite of a freed slave at , the event attracted over 160 people.

What we changed

Dr Maples鈥� performances successfully attracted new and more diverse audiences creating exciting spaces for cross cultural debate.

鈥淒r Maples鈥� events are important in their ability to showcase Norfolk's story to wider audiences emphasising its significance to the nation's social, political and cultural history,鈥� said Dr Rob Knee, from the .

In reaching new audiences, her work is changing perceptions and enhancing understanding.

Feedback from Breaking the Silence was overwhelmingly positive, with those attending describing it as 鈥渢hought provoking, innovative and powerful.鈥�

Audiences were moved and inspired by the celebration of women and black British leaders of the 18th century abolitionist movement, with one black audience member saying

鈥淚鈥檝e lived in Hillingdon all my life鈥�this is the first time I鈥檝e felt I belonged.鈥�

In 2021 the show will tour 11 churches across the UK where freed slaves and key abolitionists are buried or connected to.

Her work is changing the way museums interact with audiences too.

At Norwich Castle Museum, Dr Maples鈥� projects have been used to train staff in how to critically engage audiences and her immersive scavenger hunt design is being incorporated into future exhibitions.

鈥淭hese events demonstrated a step change in the way the museum is engaging with its adult audiences,鈥� said Danie Hadley, from Norwich Castle Museum.

There is anxiety in the heritage industry for the sustainability of heritage sites and education initiatives due to a perceived lack of interest in regional heritage by younger people. However, Dr Maples鈥� work shows that their interest can be ignited, and they not only want to witness historic narratives, but experience, embody, and 鈥榯ouch鈥� a localised past.