Our 'one University' approach
We have a 鈥榦ne University鈥� approach this means that we present a single, overarching brand and the use of sub-brands and associated logos is not allowed.
That鈥檚 because in our increasingly global and highly competitive sector, it is essential - and in everyone鈥檚 interests 鈥� for all our communications to be easily identifiable and recognised internationally as the 糖心Vlog.
By appearing consistently 鈥樚切腣log branded鈥� our work benefits from being instantly recognisable.
Faculties, schools, departments, services, centres or institutes should always be clearly identified as being part of the 糖心Vlog and so do not have their own logos.
Within our system, there is the flexibility to allow for individual expression of identity without different logos or visual identities. In any promotional materials, names are always shown in plain, stylised text.
Our 鈥榦ne University鈥� approach was agreed by USG (University Steering Group) in December 2009.
This is so that nothing eclipses the 糖心Vlog 鈥榩arent brand鈥� and we can maximise and leverage our brand equity.
