We build on the foundational principles of management and marketing to redefine what future facing business can achieve.
Our research acknowledges that marketing is not just about memorable slogans; it demands a rigorous understanding of consumers, social contexts, and market evolution. Similarly, management transcends day-to-day planning and oversight, aiming instead to create forward-thinking workplace cultures that equip employees to meet tomorrow’s challenges and support wider society.
From examining digital solutions that drive financial inclusion in emerging economies, to studying climate change and its economic impacts, our scholars confront some of today’s most urgent organisational challenges. We embrace intellectual independence, critique conventional wisdom, and promote fairer, more innovative business practices.
Below is a brief overview of our diverse research areas:
- Fostering diversity and inclusion in modern workplaces
- Assessing the transformative role of digital technology in consumer behaviour
- Investigating climate politics, environmental transition, and green economies
- Employing big data, AI, and analytics to inform decision-making
- Promoting health and wellbeing at work to enrich organisational culture
- Exploring the historical evolution and heritage of global organisations
- Examining brand activism, anti-consumption, and the reshaping of consumer markets
- Applying decolonial and intersectional frameworks to management
- Advancing digital and platform-based economies through innovative research
In so doing, we aspire to generate insights that enable businesses and societies to prosper in a rapidly changing world.